Australia & New Zealand

The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. His business was not profitable and he struggled during the early 1930s. In address 1934, he started focusing on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

In the 1960s, the company began to expand to other Nordic countries. The company designed smaller bricks, which were ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This enabled children to build more elaborate models.

In the 1970s, Lego began to introduce new features that would make its products stand out from the rest. For instance, they added a range of different faces to their miniature figures. This made the figures look more real and allowed them to display different facial expressions and emotions. The Lego Group added wheels to their bricks which allowed them to create vehicles and other machines.

The next major step for the company was when it launched dedicated themes — systems within the systems that let customers to create a specific world or situation. The company was able boost its brand’s recognition and draw an audience that was younger. The company also increased its production by opening factories in South Korea and Malaysia.


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Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078

Deprecated: Function WP_Scripts::print_inline_script is deprecated since version 6.3.0! Use WP_Scripts::get_inline_script_data() or WP_Scripts::get_inline_script_tag() instead. in /home/cosmeticsby/public_html/wp-includes/functions.php on line 6078